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Black Bacardi
According to Bacardi’s website, Bacardi Black is…
the flavorful, premium and elegant face of Bacardi. With a smooth and rich taste, Bacardi Black…[appeals] to more mature, stylish and sensual consumers…[Its] distinctive dark appearance and rich body makes it especially suitable for nighttime consumption in bars and clubs by those who enjoy partying until the early hours.”

More factually (and less market-y)…Bacardi Black is one of the richest spirits produced by Bacardi.
Bacardi Black, Bacardi dark rum, first begins as a blend of select rums which then undergoes ageing for periods up to four years.
Charcoal-filtered for smoothness before mellowing in oak barrels, this rum retains the rich flavor and full body of the original blend without any harshness in taste.
According to its makers, the flavors of Bacardi dark rum, Bacardi Black, are of sweet, tropical fruit, buttery caramel and vanilla notes that then give way to a smoky liquorice and molasses finish.
Bacardi recommends that Bacardi dark rum be drunk as a shot or with intensely flavored mixers such as coffee liqueur.
Personally, I love my Bacardi Black with Coke and lime, or with tropical fruit juice.

But…let’s stick with the coffee liqueur suggestion for a minute.
As an example, Bacardi recommends a cocktail called The Nocturno.
Here’s the recipe.
Image Credits: iRubén