Facebook Africa Office in South Africa

This new office is a significant milestone for Facebook and our teams want to partner with businesses across the continent,” Mendelsohn adds.

“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across EMEA. Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect.”

Helping Businesses of All Sizes Grow

“Our new African office will support our customers across the continent. We know that a one-size-fits-all approach won’t work when it comes to building products and solutions that address diverse needs on the continent, which is why we are committed to creating solutions tailored to people, businesses and specifically for African markets,” says Ari Kesisoglu, Facebook’s Regional Director for Middle East, Turkey & Africa.

Kesisoglu went on to say, “Our priority for the next few months is to continue the work we are already doing with some clients in this region. We will work more closely with businesses and agencies to understand the challenges, so that we can build solutions that help grow their business. People increasingly want to be connected to the world around them and desire information about new services and products to better their lives. At the same time, businesses need stronger, more flexible and less fragmented ways of reaching people in sub-Saharan Africa. Our mission will be to connect brands and consumers in Africa, creating value for all parties in the process.”

Mendelsohn adds, “We are delighted we have a strong leadership team in place on the continent led by Nunu Ntshingila-Njeke, our new Head of Africa. Nunu will join our team in September of this year and work with businesses and agencies across the region.”

Growth Markets

Facebook will initially focus on growing its business in anchor countries in the major regions of sub-Saharan Africa:  Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa). Other supported territories include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.

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Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localized solutions to advertisers and users continent-wide. It will continue to focus on tailoring solutions, metrics and ad formats to the needs of customers and advertisers in the mobile-first, mobile-only African environment.

Photo Credits: telegraph.co.uk