How to maintain ash blonde hair requires a combination of color-preserving hair care, hydration, and regular toning to prevent brassiness.
Since ash blonde shades tend to fade or develop unwanted warm tones over time, it’s important to use the right products and techniques to keep the color cool and vibrant.
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How to Maintain Ash Blonde Hair Tip #1. Use a Purple Shampoo and Conditioner
Ash blonde hair can turn yellow or brassy over time.
To neutralize these warm tones, use a purple shampoo once or twice a week. Look for sulfate-free formulas to avoid drying out your hair.
A matching purple conditioner can help keep your hair hydrated while maintaining the cool tones.
How to Maintain Ash Blonde Hair Tip #2. Keep It Hydrated
Lightened hair tends to be more porous and prone to dryness.
Use a moisturizing mask or deep conditioner at least once a week.
Leave-in treatments with keratin, argan oil, or hyaluronic acid can help keep your strands smooth and prevent breakage.
3. Limit Heat Styling
Frequent heat styling can dull your color and cause damage.
If you must use hot tools, always apply a heat protectant spray beforehand and keep the temperature moderate.
Air-drying when possible is even better.
4. Use a Toning Treatment
Purple shampoo helps, but a professional toner or at-home toning treatment every few weeks can help maintain the perfect shade of ash blonde.
Choose a toner with blue or violet undertones to cancel out unwanted warmth.
5. Avoid Hard Water and Chlorine
Minerals in hard water can cause buildup, leading to dullness and brassiness. Consider installing a shower filter or using a clarifying shampoo occasionally to remove residue. If you swim in chlorinated pools, wet your hair beforehand and use a swim cap or apply a protective leave-in conditioner.
6. Refresh the Color Regularly
Ash blonde hair fades over time, so salon touch-ups or at-home color refreshers are essential.
Some brands offer color-depositing masks or glosses to maintain the tone between appointments.
7. Protect Your Hair from the Sun
UV rays can cause fading and dryness.
Use a UV-protectant spray or wear a hat when spending extended time in the sun.
Ash icy blonde hair has become one of the most sought-after shades, offering a cool and striking alternative to traditional blonde hues.
This color stands out for its subtle blend of light grays and silvers, giving hair a modern and refined look.

However, achieving and maintaining this color requires careful attention, especially when it comes to choosing the right products and techniques.
Going ash icy blonde often involves significant bleaching, especially for those with darker hair. The process lightens the hair to a nearly white stage, allowing the cool, grayish tones to shine through.
This step can be harsh on the hair, so it’s essential to prepare properly.
How to Prepare for Ash Icy Blonde Hair
Before starting, a deep conditioning routine is recommended.
Products like Olaplex No. 3 Hair Perfector work wonders in strengthening and protecting hair from the damage that can come with intense lightening processes. Using it before and after the coloring process helps ensure hair remains strong and resilient.
The journey to icy blonde doesn’t end with just one salon visit. Keeping this color vibrant and fresh requires regular touch-ups and proper aftercare.
Photo credits: Neäl Wølf